Name: Nadia Velez
Location: Longwood FL
Birthday: April 23
Favorite sport to play? Or wish you could play?
I used to play soccer as kid and I wish I still could play. I tried MMA (mixed martial arts) for a while back in college, that was loads of fun. Currently I practice cycling (what that really means is that I ride my bike everywhere, I'm not racing or anything serious).
Secret guilty pleasure?
Binge watching dramadies on Netflix. It's not a secret but I rarely have time to do it and always feel a bit guilty cause that means I'm not doing something else I should be.
What’s something you’ve been meaning to try but just haven’t gotten around to it?
I don't know. I don't like change and dislike trying new things unless I absolutely have to.
What website do you visit most often?
Describe yourself in 5 words.
Kind, honest, gentle, loyal, caring.
What are your top 3 favorite things to do? (Outside of making polish and filling orders…lol)
Read, watch movies, go to the beach.
When and why did you decide to start a nail polish line?
It's something I had been wanting to do for a long time but living in Puerto Rico made it really difficult to get the raw materials delivered. Once we moved to Florida, I started playing with pigments for my own use and after thinking about it for some time, decided I was finally ready to make this dream a reality.
What makes your brand different?
I am one of the few (actually, I think I'm the only one right now) indie makers that focuses exclusively on stamping polish, that's 5 free, handmade, cruelty free, and vegan friendly.
What is one thing you're willing to share that your customers would be surprised to know about you?
Nail polish is my therapy! I was diagnosed with depression and anxiety over a decade ago and painting my nails (and now making polish) really helps calm and center me.
What advice/tips/best practices would you give someone wanting to start their own polish company?
Be prepared to make a huge investment. I once read in a FB thread in a maker's group that you could easily spend over $1000 getting set up, and I thought that was ridiculous. How could anyone spend that much? By the time my launch came around I had invested much more than that. This is not a get rich quick job. It takes a lot of work, a lot of trial and error, sweat and tears. And if you don't love the process, you'll get very discouraged quickly.
Besides your own, what other brands do you own/wear?
So many! Pretty & Polish, Bad Bitch Polish, Supermoon Lacquer, Pahlish, Orly, China Glaze…I could go on.
What is one of you favorite collections or polishes you created?
My latest, Isla del Encanto, based on Puerto Rico.
How did you come up with your company name and logo?
The moonflower is a type of tropical morning glory that blooms at dusk. I felt it was very representative of me. It also ties in with a username of mine that I used in a mom forum, and a friend from there suggested it. The logo was created by my sister.
If you weren't in the indie polish business, what's another product you would have liked to create?
I used to make and sell jewelry made out of semi-precious stones and metals like silver on Etsy. I'd love to do that again, I still have all my supplies.
Any spoilers that you care to share about future collections, products, etc?
Multichromes, more metallics, and something super secret for fall.
What do you love most about being an indie polish maker?
Mixing ingredients to create something sparkly, I just love it. And then seeing nail art using my polishes on other people's nails, makes me all mushy and happy.
Favorite nail art technique?
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Eat, Laugh, Polish, Repeat
Queen of Nails 83💕