When an awesome indie maker shows up in your backyard you can’t help but to be excited and amazed all at the same time. That’s exactly how I felt when I saw Creme Allure Cosmetics show up on my ‘suggested followers’ feed on IG. This women puts the ‘V’ in my DMV and I can only be talking about the one and only Vernita Goodson. We are capping off September’s Indie Maker Interviews with Vernita so we can get the behind the scenes scoop on her and her brand.
Q: Favorite season and why?
A: My favorite season is the Summer because it’s vacation time, school is out, & I get to spend a lot of time with my kids.
Q: Favorite meal of the day?
A: My favorite meal of the day is Dinner
Q: What cartoon character best represents you?
A: Betty Boop
Q: Night on the town with friends or evening alone at home?
A: Spending an evening at home with my husband & kids.
Q: Jeans or Dress?
A: I am a jeans kind of girl
Q: If you were an animal, what would it be and why?
A: I would be a female bear because they protect their cubs & I am very protective of my kids.
Q: Read a book or watch a movie?
A: Watch a movie
Q: When and why did you decide to start a nail polish line and what makes your brand different?
A: I started Creme Allure May 25, 2016. My obsession started with nude lipsticks. Originally Creme Allure would have been cool earth tone color lipsticks until I had a conversation with my best friend about having my own lipstick line. She felt like the lipstick industry was crowded & unoriginal. I thought about it, prayed, & received a few signs then stepped out on faith. My line is unique because the colors embrace skin tone; we have different shades of nude colors.
Q: What is one thing you’re willing to share that your customers would be surprised to know about you?
A: Anything and everything that I do takes a lot of prayer. I have a relationship with Jesus and I wait for spiritual signs. I try not to rush things and I let him guide me.
Q: What advice/tips/best practices would you give someone wanting to start their own polish company?
A: Pray, be original, and study the business of cosmetics
Q: Besides your own, what other brands do you own/wear?
A: I mostly support none brand polishes with amazing colors. If I like the color; I buy it.
Q: Describe yourself in 5 words.
A: leader, passionate, caring, considerate, blessed
Q: What is one of your favorite collections or polishes you created?
A: Creme Italy
Q: What are your top 3 favorite things to do? (Outside of making polish and filling orders…lol)
A: Shopping, watching good movies, & eating at amazing restaurants.
Q: How did you come up with your company name and logo?
A: All I could think about was colorful ice cream scoops at the time; so I came up with Creme and added allure at the end.
Q: If you weren’t in the indie polish business, what’s another product you would have liked to create?
A: Tee-shirts and that is next!!!
Q: Any spoilers that you care to share about future collections, products, etc?
A: Just my colorful Creme Allure tee-shirt line….
Q: In 10 words or less, what would be your brand slogan?
A: “Embrace the skin you’re in with Crème Allure”
Q: What do you love most about being an indie polish maker?
A: I get to create colors that represent me, others, and feelings.
Q: What other brand (just 1) would you like to collaborate with or have already collaborated with?
A: Sun Polish!!!
Q: Favorite nail art technique?
A: Marble nails
Q: What is your greatest accomplishment to date with your brand?
A: Creme Allures’ first major customer outside of Virginia was from Lousiana & we are thankful!!!
I don’t know if you saw, but Vernita just celebrated a birthday last week. HAPPY BELATED BIRTHDAY Vernita, you don’t look a day over 23! I wish you continued success in life, love and your business. I will be on the look out for your next collection and shirts!
Ladies and gentlemen, please continue to support and buy indie!! Thank you all for reading this post and I hope you join me back here next month for all new interviews and more fun!
Disclosure: The questions above were sent to the featured maker (FM) for review and response. The FM was advised they could omit responses from any question they were not comfortable with answering. The responses are directly from the FM and have not been altered in any way, shape or form. The comments and responses expressed in this interview are those of the FM and the FM alone.