Women of Color Swatchers & Bloggers

Hey y’all, I’m at it again…hehehehe. I have worked with multiple FB groups and IG to find the best Women of Color (WOC) polish swatchers and bloggers. While this list is not to discredit anyone or their work, I thought it was about time we had a list of WOC that are available.  This is simply a means to assist makers with a list of WOC that would love to work with them to show their polishes on a rage of skin tones.

More and more makers are adding WOC to their core list of swatchers/blogger and for that we are thankful. Too many times polishes are destashed or simply not purchased because its believed that the color or shade didn’t or wouldn’t compliment skin tone. By bridging the gap and providing WOC, hopefully we can avoid this travesty and #buyallthepolish!!! 

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Valerie Cirino
Country: USA
Swatcher/Blogger: Aspiring to be both
IG: https://www.instagram.com/punkiepolish/
YT: https://www.youtube.com/channel/UCVTWzJtmHAhJZsVQYzgEY2A

Name: Nichole Mann
Country: USA
Swatcher/Blogger: Both
Blog URL: http://supersecretnails.blogspot.com/
FB: https://www.facebook.com/supersecretnails/?fref=ts
Twitter: https://twitter.com/SecretNailBlog

Name: Kira Rose
County: USA
Swatcher/Blogger: Both
IG: https://www.instagram.com/kirarrose99/

Name: Roselynn Mercedes
Country: USA
Swatcher/Blogger: Both
IG:  https://www.instagram.com/roselynn787/  
Blog URL: http://manicuredandmarvelous.com
FB: http://facebook.com/manicuredandmarvelous
YT: http://youtube.com/aquam3lon
Twitter: http://twitter.com/roselynn787
Pinterest: http://pinterest.com/roselynn787

Name: Jasmyn Murray – The Painted Fox
Country: USA
Swatcher/Blogger: Both
IG: https://www.instagram.com/the.painted.fox/
Blog URL: http://www.thepaintedfoxdiaries.blogspot.com/?m=1
YT: https://m.youtube.com/channel/UCTOT3crmu8Hs5aJedYua6bQ
Facebook: https://www.facebook.com/thepaintedfoxdiaries
Pinterest: http://pin.it/o3MQIqu
Twitter: https://twitter.com/thepaintedfoxx

Name: Nadia Velez
Country: USA – Puerto Rican
Swatcher/Blogger: Both
IG: http://instagram.com/mamaheartspolish
Blog URL: http://www.mamaheartspolish.com
FB: http://facebook.com/mamaheartspolish
YT: http://youtube.com/mamaheartspolishblog
Pinterest: http://pinterest.com/mamaheartpolish

Name: Andy Franklin
Country: USA
Swatcher/Blogger: Both
IG: http://instagram.com/andysphalages
Blog URL: http://www.andysphalanges.wordpress.com
FB: http://www.facebook.com/andysphalanges
Twitter: https://twitter.com/andysphalanges
Pinterest: https://www.pinterest.com/andysphalanges/

Name: Jessica Cruz
Country: USA
Swatcher/Blogger: Both
IG: http://instagram.com/trialandacetone
Blog URL: trialandacetone.com
Twitter: https://twitter.com/carpecactus
Pinterest: https://www.pinterest.com/carpecactus/

Name: Ashema Haley-Edwards
Country: USA
Swatcher/Blogger: Both
IG: https://www.instagram.com/aaaratednails/
FB: https://www.facebook.com/Aaaratednails
Blog URL: aaaratednails.blogspot.com

Name: Savannah Stasher
Country: USA
Swatcher/Blogger: Both
IG: instagram.com/savvy_atp
Blog URL: addictedtopolish.blogspot.com
FB: facebook.com/addictedtopolish
Pinterest: pinterest.com/savvyatp

Name: Ana Salgado
Country: USA
Swatcher/Blogger: Both
IG: http://instagram.com/anas_manis/
Blog URL: https://anasmanis.blogspot.com
FB: https://m.facebook.com/anasmanis2
Twitter: https://mobile.twitter.com/anasnailart
Pinterest: https://www.pinterest.com/anasmanis

Name: Melanie Li
Country: Canada
Swatcher/Blogger: Both
IG:https://www.instagram.com/melsimlinails/
Blog URL: http://melsimlinails.blogspot.ca/
FB: MelSimLi Nails https://www.facebook.com/melsimlinails
Twitter: https://twitter.com/melsimlinails

Name: Amy Tan
Country: USA
Swatcher/Blogger: Both
IG: http://instagram.com/nailpolishedlife
Blog: nailpolishedlife.wordpress.com

Name: Alexandra Alvarado
Country: USA
Swatcher/Blogger: swatcher
IG: http://instagram.com/lexi310
Twitter: https://twitter.com/lexi3105
Pinterest: https://www.pinterest.com/lexi3105/?etslf=22204&eq=lexi3105

Name: Enjoli Pruden-Roberts
Country: USA
Swatcher/Blogger: Swatcher
IG: http://instagram.com/MrsEnj
FB: https://www.facebook.com/enj.pruden
Twitter: https://twitter.com/Enj_P
Pinterest: https://www.pinterest.com/queene79/

Name: Shipra Taneja
Country: USA
Swatcher/Blogger: Both
IG: http://www.instagram.com/tanejasbride
Blog URL: http://www.tanejasbride.com
FB: http://www.facebook.com/tanejasbride
YT: http://www.youtube.com/user/tanejasbride
Twitter: http://www.twitter.com/tanejasbride
Pinterest: http://www.pinterest.com/tanejasbride

Name: Angela Nillo
Country: USA
Swatcher/Blogger: Swatcher
IG: http://www.instagram.com/polishedbeautifully
FB: https://www.facebook.com/PolishedBeautifully/?fref=ts
Twitter: https://twitter.com/BeautifulPolish
Pinterest: beautifulpolish

Name: Nekiea K Felts
Country: USA
Swatcher/Blogger: Both
IG: https://www.instagram.com/melody.p0nd/
Blog URL: http://www.awkwardlychic.com/
FB: https://www.facebook.com/AwkwardlyChicForever/?fref=ts

Name: Cristina Ortiz
Country: USA
Swatcher/Blogger: Both
IG: https://www.instagram.com/lipsticksnnailpolish/
Blog URL: http://www.lipsticksandnailpolish.com
FB: https://www.facebook.com/Lipsticksandnailpolish/
Twitter: https://twitter.com/lnptweets
Pinterest: https://www.pinterest.com/LNPpins/?etslf=4709&eq=LNPpins

Name: Ida Rose
Country: USA – Persian American
Swatcher/Blogger: Blogger
IG: https://www.instagram.com/msidarose/
Blog URL: http://www.idanailsit.com/
FB: https://www.facebook.com/IdaNailsIt/?fref=ts
Pinterest: https://www.pinterest.com/msidarose/

Name: Aanchal Sharma
Country: Canada
Swatcher/Blogger: Both
IG: https://www.instagram.com/aanchysnails/
Blog URL: https://aanchysnails.wordpress.com/
FB: https://www.facebook.com/aanchysnails/?fref=ts

Name: Uma Mathur
Country: India
Swatcher/Blogger: Both
IG: https://www.instagram.com/uma_s_nailart/
Twitter: https://mobile.twitter.com/mathuruma
Pinterest: https://in.pinterest.com/umasnailart/
FB: https://mobile.facebook.com/umasnailart/
Blog: www.umasnailart.blogspot.in

Name: Murielle Ramiandrisoa
Country: France
Swatcher/Blogger: Swatcher
IG: http://instagram.com/storytellingd1collectionneuse

Name: Janice Agagas-Welch
Country: USA
Swatcher/Blogger: both
IG: https://www.instagram.com/the_asian_girl/
Blog URL: http://www.heyaprill.com/nail-care/
Twitter: https://twitter.com/JaniceGGGnails

Name: Sasha Valentin-Sharron
Country: USA
Swatcher/Blogger: both
IG: https://www.instagram.com/sparkly_siren/
Blog URL: http://sparklysiren.blogspot.com/?m=1

Name: Kristi Vasquez
Country: USA
Swatcher/Blogger: BOTH
IG: https://www.instagram.com/beginnails/
Blog URL: www.beginnails.blogspot.com F
B: https://www.facebook.com/beginnails/
YT:  https://www.youtube.com/channel/UCV2yNt48eeeGgpRbcpH-sFg
Twitter: https://twitter.com/Beginnails
Pinterest: https://www.pinterest.com/beginnails/

Name: Gini Kelly
Country: USA
Swatcher/Blogger: Both
IG: https://www.instagram.com/sassypaints2012/
Blog URL: sassypaints2012.blogspot.com
FB: facebook.com/sassypaints2012
Twitter:  https://twitter.com/sassypaints2012
Pinterest: https://www.pinterest.com/SassyPaints2012/

Name: Cookie Thomas
Country: USA
Swatcher/Blogger: Swatcher
IG: https://www.instagram.com/greysyzygy/
Twitter: https://twitter.com/GreySyzygy
Pinterest: www.pinterest.com/autopsysandwich

Name: Pubali Babi Chatterjee
Country: USA
Swatcher/Blogger: Both
IG: www.instagram.com/colorsutraa
Blog URL: www.colorsutraa.com
FB: www.facebook.com/colorsutraa
Twitter: www.twitter.com/colorsutraa
Pinterest: www.pinterest.com/colorsutraa
Snapchat: ColorSutraa

Name: Aaliyah Matthews
Country: USA
Swatcher/Blogger: Both
IG: http://Instagram.com/alwyspolished
Blog URL: http://alwayspolished.com (reopening 7/1)
FB: https://m.facebook.com/alwyspolished (reopening 7/1)
Twitter: http://twitter.com/alwyspolished
Pinterest: http://Pinterest.com/Aaliyah

Name: Sara Pau
Country: USA
Swatcher/Blogger: Swatcher
IG: https://www.instagram.com/fashionsprose/
Twitter: https://twitter.com/fashionsprose

Name: Lakshika Pant
Country: India
Swatcher/Blogger: Both
IG: https://www.instagram.com/lakshika_pant/
Blog URL: https://lpnailedit.wordpress.com/
FB: https://www.facebook.com/lp.nailed.it

Name: Dvisha Patel
Country: USA
Swatcher/Blogger: Swatcher
IG: https://www.instagram.com/naiildazzlee/
FB: https://www.facebook.com/Naiildazzlee

Name: Monica Moran
Country: USA
Swatcher/Blogger: Both
IG: Www.instagram.com/monismani
Blog URL: Www.monismani.com
FB: Www.facebook.com/monismaninails
Twitter: Www.twitter.com/monismani

Name: Layla Lincoln
Country: USA
Swatcher/Blogger: Both
IG: instagram.com/the3elle
Blog URL: http://the3elle.blogspot.com/

Name: Sasha Forte
Country: Canada
Swatcher/Blogger: Both
IG: www.instagram.com/glamorousnails23
Blog URL: www.glamorousnails23.com
FB: www.facebook.com/glamorousnails23
YT: http://www.youtube.com/c/GlamorousNails23sf
Twitter: www.twitter.com/glamnails23
Pinterest: www.pinterest.com/glmorousnails23/

of course there’s me!! Krystal Moore
Country: USA Swatcher/Blogger:
Both IG/FB
Blog URL: https://queenofnails83.wordpress.com

**************************NEW ADDS AS OF 8/3/2016************************

Name: Kaylyna Ramirez
Country: USA
Swatcher/Blogger: Both
IG: www.instagram.com/killakays_nailadventure
FB: www.facebook.com/killakaysnailadventures
Blog URL: http://www.killakaysnailadventure.com/

Name: Annelie van Alphen
Country: The Netherlands
Swatcher/Blogger: Both
IG: www.instagram.com/creatinails
FB: www.facebook.com/ArtByAnnelief

Name: Genevieve Clay-Poor
Country: USA
Swatcher/Blogger: Swatcher
IG: http://instagram.com/suger23/
FB: https://m.facebook.com/genevieve.claypoor
Twitter: https://mobile.twitter.com/suger_23/
Preen: http://www.preen.me/profile/1034649001#/

Name: Xenia Henriques
Country: USA
Swatcher/Blogger: Swatcher
IG: www.instagram.com/amazon_queen82

Well makers, here we are, waiting and willing! As I continue to get emails of WOC swatchers/bloggers, I will continue to bring you up to date info. So stay tuned for upcoming posts as we continue to find more and more talented ladies. If you are a WOC swatcher/blogger, please email me your links to where you post your work. Or, if you are listed and your info needs to be updated or links are not working, PLEASE REACH OUT TO ME via email.

PicsArt

What Indie Polish Makers Want You to Know

Have you been seeing swatch photos of new collections and releases on IG, FB, YouTube and blogs, etc describing formulas, drying time, opacity? Do you then wonder how you too can become a swatcher/blogger? Or said, “I want to do that!” If you said ‘yes’, then this post is for you. I recently asked indie polish makers on FB to answer some questions I thought would be helpful to aspiring swatchers/bloggers. So lets go deeper inside the mad minds of those brands we have come to know and love, shall we, and find out what indie polish makers want you to know.

First, I thought it would be helpful if I included SOME links to swatcher/blogger applications to get you started. Just click on the brand name link to be sent directly to the application.

Brand Name: Top Shelf Lacquer
Brand Name: Daily Hues Nail Lacquer
Brand Name: Blue-Eyed Girl Lacquer
Brand Name: Bad Bitch Polish
Brand Name: Anonymous Lacquer
Brand Name: Native War Paints
Brand Name: LE Polish
Brand Name: Living Dead Lacquer
Brand Name: Different Dimensions
Brand Name: Potion Polish

On a scale of 1 to 10, how likely are you to reach out to a potential Swatcher/blogger if you see ‘available to swatch’ on the IG profile?

The average here is an astounding 3!! Most said what tour profile says is not what is important. It’s the content and quality of the swatches that are posted. Makers also said they review the swatch/blog applications they have on file first.

How many swatchers/blogger do you use per new release?

Typically makers average 6-7 “core/regular” swatchers/bloggers per collection and then rotate between others on their “blog roll”.

What are the TOP qualities you look for in a potential Swatcher/blogger?

  1. Polish Application – neatly polished, cleaned up and properly moisturized nails
  2. Quality Photos – clean, clear and color accurate photos with good lighting and even varying sources of light when necessary
  3. Multiple Shots – to reflect accurate finish i.e. holo, duo chrome, flakies etc. This could also include macros and bottles shots
  4. Description of Polish – clear, accurate and easily understandable commentary that makes sense and is mostly grammatically correct
  5. Activity in the Nail Community – being a member of multiple groups where swatches/blog can be shared and a following throughout multiple social media platforms. Activity also includes a lack of drama!! Makers are looking for a blogger/swatcher that stays out of it 
  6. TAT/Communication – ensuring swatches and/or blogs are posted within the given timeframe. If not, communication with the maker is important so they can plan accordingly
  7. Enthusiasm/Realness/Effectiveness – Not every collection will be liked however, makers like to see some kind of emotion coming through a blog post rather than just mundane comments about the formula and other pertinent facts. Reviews don’t have to be long blog posts, but actual commentary on the important things, which include: brand name, name of the polish, polish application notes, how many coats it took to reach the look in the photos, and whether the item is already available or if it’s releasing soon with a date and time for the upcoming release.

Most annoying thing a potential Swatcher/blogger can do?

  • Post the wrong details about the polish – i.e. wrong price, links & names and tagging a different makers for products
  • Pushy/rude swatch/blog requests – NO random and constant emailing and messaging. Most makers have an application link somewhere. Interested parties should take 5 minutes to find it and complete it.

BIG THANK YOU to those makers that took the time to respond to the questions and email them to me. Without you, this post and our gorgeous manis wouldn’t be possible. I think I speak for all the nail addicts when I say, “Please keep the polishes coming and we look forward to what’s next!!”

To the aspiring swatchers/bloggers out there,  you can do this!!! It may not happen over night or even 2 months from now, but if you just keep at it, it is possible. Remember to be encouraged, everyone had to start somewhere. As long as its your passion, then it should never feel like work. Also, check out Tips and Tricks for more useful information.

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Disclosure: The questions above were asked via FB and makers emailed their response. The makers were advised they could omit responses from any question they were not comfortable with answering. The responses expressed are those of the makers and the makers alone.